Tufted Puffin Soap

STRATEGIC MARKETING BLUEPRINT

Deksia SMB

YOUR GOALS

Goals and Vision

BUSINESS GOALS FOR THE NEXT 12 MONTHS

Goals are to scale in production, sell to boutique stores within the tourist industry, collaborate with local charities on making a bar of the month where profits go to the charity, get my website in tip top shop, product photography completed, wholesale accounts

WHO IS YOUR TARGET CONSUMER?

Female age 25-40

Goals and Vision

A STRATEGIC MARKETING BUDGET IS A FINANCIAL ROAD MAP THAT HELPS YOU ACHIEVE YOUR BUSINESS GOALS

Go from "I think" to "I know":

  • -Break down your revenue needs
  • -Calculate your marketing expenses
  • -Know your return on investment

Goals and Vision

TERMS

THE CONCEPTS YOU NEED TO UNDERSTAND TO GROW YOUR BUSINESS

Lifetime Client Value - Your total revenue per client

Cost Per Acquisition - What it costs to get a new client

Funnel - Your sales process from beginning to end

BY THE NUMBERS

By the Numbers

INDUSTRY CPA STATISTICS
(CPA = cost per acquistion)

$236B

Total Revenue of your industry

$57B

Total Marketing Dollars Spent in your industry

24%

% of Revenue Dollars spent on marketing

$0.24

Cost of Acquisition per Dollar of Lifetime Revenue

By the Numbers

REVENUE GOAL BREAKDOWN
(CPA = cost per acquistion)

  • $21,000

    Increase in revenue you would like to accomplish in the next 12 months
  • $175

    Your clients typically spend annually
  • 120

    Number of new clients you will need to achieve your goal

By the Numbers

CALCULATING LIFETIME VALUE

Your clients typically spend annually

$175

Your clients remain for

5 years

Average lifetime value of customer

$875

Estimated cost per client to acquire

$42

Estimated % of client revenue to acquire

0.0480%

By the Numbers

RECOMMEND MARKETING BUDGET

  • 120

    Number of new clients you will need to achieve your goal
  • $42

    Estimated cost per client to acquire
  • $1,105

    Monthly marketing budget to achieve next 12 months goals

MARKETING BLUEPRINT

The Deksia Marketing Blueprint

You wouldn't build a house without a blueprint.

Why build your business that way?

The Deksia Marketing Blueprint

DEKSIA TEAM OVERVIEW

Below, you’ll find the key individuals who will be working on your projects. While this is by no means the entire team, these are some of the people integral to our system.

Josh Ryther

Creative Director

As Creative Director, Josh oversees the creative team. He works with the copywriter and designers to create a cohesive vision for brands and marketing assets—making sure the visuals and messaging are on point and working together.

Ben Anstoetter

Brand Analyst

Ben is responsible for delivering research-backed insights. In addition to interviews with you and your team, he discovers, tests, and reports on information collected from crucial consumer audiences to provide a clear direction for your brand.

Stone Mills

Copywriter

Stone ensures your brand has a consistent voice across all channels. From defining your brand tone to crafting on-brand messaging, he delivers the essence of your brand on everything from web pages to social media campaigns.

Joe Williams

Digital Strategist

Joe builds strategies for clients, based on analytics and experience, that accomplish their longterm goals. He oversees the creation and development of strategies and works closely with analytics team to track and measure success.

Spencer Merpi

Senior Web Developer

Spencer leads the web development team and oversees the entire web process, from wireframe to launch. He also works closely with Deksia’s Digital Strategist to suggest possible technology solutions for marketing tactics.

Taeyong Kim

Web Developer

Taeyong creates attractive, functional websites that are easy for clients and their customers to use. Once these sites are up and running, he makes sure the site is functional on all browsers, testing and updated as needed.

Monica Bussell

Account Manager

As account manager, Monica is a client advocate. She works closely with the team to make sure client needs are understood and satisfied. Her goal is to make sure clients are delighted with their Deksia experience.

The Deksia Marketing Blueprint

ESTABLISH BIG IDEA

Research is the most effective way to move a brand forward. Investigating your company’s key components brings us to your unique Big Idea – the element that sets you apart form everyone else in the field.

PROTOCOL
1

Brand Analyst

Client Team

Shareholder Research

Candid conversations with you and your team provide a valuable foundation for the direction of your research.

PROTOCOL
2

Brand Analyst

Current Client Research

By speaking to your current audience, we collect firsthand insights on what is truly valuable about your product or service.

PROTOCOL
3

Brand Analyst

Client Team

Potential Client Research

Connecting to audiences engaged with your industry reveals unbiased opinions as well as potential growth points.

PROTOCOL
4

Brand Analyst

Competitive Audit

After identifying the key competitors in your market space, we analyze your brand’s strengths and weaknesses in comparison.

PROTOCOL
5

Brand Analyst

Creative Director

Account Manager

Digital Strategist

The Big Idea

All departments meet to establish a unified direction based on the synthesis of these research areas. During this process, we discover your brand’s Big Idea.

The Deksia Marketing Blueprint

BRAND AUDIT

PROTOCOL
1

Client Team

Brand Assets Gathered

Client gathers and provides all visual, written, and digital assets to our team for evaluation.

PROTOCOL
2

Creative Director

Visual Audit

Current visual assets, from logo to website, evaluated in terms of color, industry relevance, emotional connotation, and flexibility.

PROTOCOL
3

Creative Director

Copywriter

Written Audit

Elements of written copy, including messaging, tone of voice, and audience are assessed for clarity, focus, impact, and authenticity.

PROTOCOL
4

Digital Strategist

Senior Web Developer

Web Developer

Digital Audit

We analyze your current online presence according to optimal metrics for user experience, conversion, SEO, and strategy.

The Deksia Marketing Blueprint

STRATEGIC PLAN

A strategic plan determines a clear course of action. Each tailored plan includes a list of goals, a budget, and research on the business’s past performance. These factors help us determine which services to employ to reach your target audience.

PROTOCOL
1

Creative Director

Senior Web Developer

Digital Strategist

Determine Initiatives

After reviewing your objectives, we decide on the best tactics to help you accomplish your goals.

PROTOCOL
2

Senior Web Developer

Brand Analyst

Digital Strategist

Feasibility Tested

We determine the effectiveness of your initiatives in terms of technology, integrations, and software and gather quotes from 3rd party vendors.

PROTOCOL
3

Creative Director

Digital Strategist

Funnels Built

We identify your user flow, conversion strategy, and necessary engagement steps to navigate users toward your end goal.

PROTOCOL
4

Project Manager

Timelines Defined

We lay out milestones for the next 12 months to keep your initiatives organized and coordinate your campaigns for maximum effectiveness.

PROTOCOL
5

Creative Director

Digital Strategist

Project Manager

Budget Established

We calculate your annual budget and break it down into monthly expenses that work for you.

Creative Director

Brand Analyst

Senior Web Developer

Account Manager

FINAL REVIEW AND ASSEMBLY

TIMELINES & TOTALS

YOUR STARTEGIC MARKETING BUDGET BREAKDOWN

$8225

Weeks 1-8

01_Brand Research

  • > Shareholder Interviews
  • > Current Client Survey Data
  • > Potential Client Discovery
  • > Competitor Analysis
  • > Big Idea
  • > Big Idea Brand Research Booklet

02_Brand Audit

  • > Visual Audit
  • > Written Audit
  • > Digital Audit

03_Strategic Plan

  • > Clear Course of Action
  • > Brand Assets Determined
  • > Funnel Strategies Built
  • > Timelines
  • > Budgets

Ready to start?

Schedule a meeting