BUSINESS GOALS FOR THE NEXT 12 MONTHS
To replace the business we lost and gain another $200k.
WHO IS YOUR TARGET CONSUMER?
Referring to new RX safety line, Motorcycle riders who need prescription glasses, hunters/gun owners needing prescription safety glasses, handymen (and women) needing prescription safety glasses.
A STRATEGIC MARKETING BUDGET IS A FINANCIAL ROAD MAP THAT HELPS YOU ACHIEVE YOUR BUSINESS GOALS
Go from "I think" to "I know":
TERMS
INDUSTRY CPA STATISTICS
(CPA = cost per acquistion)
REVENE GOAL BREAKDOWN
(CPA = cost per acquistion)
CALCULATING LIFETIME VALUE
RECOMMEND MARKETING BUDGET
You wouldn't build a house without a blueprint.
Why build your business that way?
Below, you’ll find the key individuals who will be working on your projects. While this is by no means the entire team, these are some of the people integral to our system.
As Creative Director, Josh oversees the creative team. He works with the copywriter and designers to create a cohesive vision for brands and marketing assets—making sure the visuals and messaging are on point and working together.
Ben is responsible for delivering research-backed insights. In addition to interviews with you and your team, he discovers, tests, and reports on information collected from crucial consumer audiences to provide a clear direction for your brand.
Jillian is responsible for developing the initial visual brand experience. She creates designs that support client goals and communicate who they are—from illustrations and logos to photo manipulation and website layouts.
Stone ensures your brand has a consistent voice across all channels. From defining your brand tone to crafting on-brand messaging, he delivers the essence of your brand on everything from web pages to social media campaigns.
Joe builds strategies for clients, based on analytics and experience, that accomplish their longterm goals. He oversees the creation and development of strategies and works closely with analytics team to track and measure success.
Spencer leads the web development team and oversees the entire web process, from wireframe to launch. He also works closely with Deksia’s Digital Strategist to suggest possible technology solutions for marketing tactics.
Taeyong creates attractive, functional websites that are easy for clients and their customers to use. Once these sites are up and running, he makes sure the site is functional on all browsers, testing and updated as needed.
As account manager, Monica is a client advocate. She works closely with the team to make sure client needs are understood and satisfied. Her goal is to make sure clients are delighted with their Deksia experience.
Research is the most effective way to move a brand forward. Investigating your company’s key components brings us to your unique Big Idea – the element that sets you apart form everyone else in the field.
Candid conversations with you and your team provide a valuable foundation for the direction of your research.
By speaking to your current audience, we collect firsthand insights on what is truly valuable about your product or service.
Connecting to audiences engaged with your industry reveals unbiased opinions as well as potential growth points.
After identifying the key competitors in your market space, we analyze your brand’s strengths and weaknesses in comparison.
All departments meet to establish a unified direction based on the synthesis of these research areas. During this process, we discover your brand’s Big Idea.
Does your brand communicate your Big Idea? We review your current marketing, advertising, and interactive collateral to find out what’s working now and what needs adjusting.
Client gathers and provides all visual, written, and digital assets to our team for evaluation.
Current visual assets, from logo to website, evaluated in terms of color, industry relevance, emotional connotation, and flexibility.
Elements of written copy, including messaging, tone of voice, and audience are assessed for clarity, focus, impact, and authenticity.
We analyze your current online presence according to optimal metrics for user experience, conversion, SEO, and strategy.
A strategic plan determines a clear course of action. Each tailored plan includes a list of goals, a budget, and research on the business’s past performance. These factors help us determine which services to employ to reach your target audience.
After reviewing your objectives, we decide on the best tactics to help you accomplish your goals.
We determine the effectiveness of your initiatives in terms of technology, integrations, and software and gather quotes from 3rd party vendors.
We identify your user flow, conversion strategy, and necessary engagement steps to navigate users toward your end goal.
We lay out milestones for the next 12 months to keep your initiatives organized and coordinate your campaigns for maximum effectiveness.
We calculate your annual budget and break it down into monthly expenses that work for you.
