BUSINESS GOALS FOR THE NEXT 12 MONTHS
WHO IS YOUR TARGET CONSUMER?
Hello world!
STRATEGIC MARKETING BLUEPRINT
YOUR GOALS
Goals and Vision
Goals and Vision
A STRATEGIC MARKETING BUDGET IS A FINANCIAL ROAD MAP THAT HELPS YOU ACHIEVE YOUR BUSINESS GOALS
Go from "I think" to "I know":
- -Break down your revenue needs
- -Calculate your marketing expenses
- -Know your return on investment
Goals and Vision
TERMS
THE CONCEPTS YOU NEED TO UNDERSTAND TO GROW YOUR BUSINESS
Lifetime Client Value - Your total revenue per client
Cost Per Acquisition - What it costs to get a new client
Funnel - Your sales process from beginning to end
BY THE NUMBERS
By the Numbers
INDUSTRY CPA STATISTICS
(CPA = cost per acquistion)
$
Total Revenue of your industry
$
Total Marketing Dollars Spent in your industry
%
% of Revenue Dollars spent on marketing
$
Cost of Acquisition per Dollar of Lifetime Revenue
By the Numbers
REVENE GOAL BREAKDOWN
(CPA = cost per acquistion)
-
$
Increase in revenue you would like to accomplish in the next 12 months -
$
Your clients typically spend annually - Number of new clients you will need to achieve your goal
By the Numbers
CALCULATING LIFETIME VALUE
Your clients typically spend annually
$
Your clients remain for
years
Average lifetime value of customer
$
Estimated cost per client to acquire
$
Estimated % of client revenue to acquire
%
By the Numbers
RECOMMEND MARKETING BUDGET
- Number of new clients you will need to achieve your goal
-
$
Estimated cost per client to acquire -
$
Monthly marketing budget to achieve next 12 months goals
MARKETING BLUEPRINT
The Deksia Marketing Blueprint
You wouldn't build a house without a blueprint.
Why build your business that way?
The Deksia Marketing Blueprint
DEKSIA TEAM OVERVIEW
Below, you’ll find the key individuals who will be working on your projects. While this is by no means the entire team, these are some of the people integral to our system.
Josh Ryther
Creative Director
As Creative Director, Josh oversees the creative team. He works with the copywriter and designers to create a cohesive vision for brands and marketing assets—making sure the visuals and messaging are on point and working together.
Ben Anstoetter
Brand Analyst
Ben is responsible for delivering research-backed insights. In addition to interviews with you and your team, he discovers, tests, and reports on information collected from crucial consumer audiences to provide a clear direction for your brand.
Jill Sagers
Designer
Jillian is responsible for developing the initial visual brand experience. She creates designs that support client goals and communicate who they are—from illustrations and logos to photo manipulation and website layouts.
Stone Mills
Copywriter
Stone ensures your brand has a consistent voice across all channels. From defining your brand tone to crafting on-brand messaging, he delivers the essence of your brand on everything from web pages to social media campaigns.
Joe Williams
Digital Strategist
Joe builds strategies for clients, based on analytics and experience, that accomplish their longterm goals. He oversees the creation and development of strategies and works closely with analytics team to track and measure success.
Spencer Merpi
Senior Web Developer
Spencer leads the web development team and oversees the entire web process, from wireframe to launch. He also works closely with Deksia’s Digital Strategist to suggest possible technology solutions for marketing tactics.
Taeyong Kim
Web Developer
Taeyong creates attractive, functional websites that are easy for clients and their customers to use. Once these sites are up and running, he makes sure the site is functional on all browsers, testing and updated as needed.
Monica Bussell
Account Manager
As account manager, Monica is a client advocate. She works closely with the team to make sure client needs are understood and satisfied. Her goal is to make sure clients are delighted with their Deksia experience.
The Deksia Marketing Blueprint
ESTABLISH BIG IDEA
Research is the most effective way to move a brand forward. Investigating your company’s key components brings us to your unique Big Idea – the element that sets you apart form everyone else in the field.
PROTOCOL 1
Brand Analyst
Client Team
Shareholder Research
Candid conversations with you and your team provide a valuable foundation for the direction of your research.
PROTOCOL 2
Brand Analyst
Current Client Research
By speaking to your current audience, we collect firsthand insights on what is truly valuable about your product or service.
PROTOCOL 3
Brand Analyst
Client Team
Potential Client Research
Connecting to audiences engaged with your industry reveals unbiased opinions as well as potential growth points.
PROTOCOL 4
Brand Analyst
Competitive Audit
After identifying the key competitors in your market space, we analyze your brand’s strengths and weaknesses in comparison.
PROTOCOL 5
Brand Analyst
Creative Director
Account Manager
Digital Strategist
The Big Idea
All departments meet to establish a unified direction based on the synthesis of these research areas. During this process, we discover your brand’s Big Idea.
The Deksia Marketing Blueprint
BRAND AUDIT
PROTOCOL 1
Client Team
Brand Assets Gathered
Client gathers and provides all visual, written, and digital assets to our team for evaluation.
PROTOCOL 2
Creative Director
Designer
Visual Audit
Current visual assets, from logo to website, evaluated in terms of color, industry relevance, emotional connotation, and flexibility.
PROTOCOL 3
Creative Director
Copywriter
Written Audit
Elements of written copy, including messaging, tone of voice, and audience are assessed for clarity, focus, impact, and authenticity.
PROTOCOL 4
Digital Strategist
Senior Web Developer
Web Developer
Digital Audit
We analyze your current online presence according to optimal metrics for user experience, conversion, SEO, and strategy.
The Deksia Marketing Blueprint
STRATEGIC PLAN
PROTOCOL 1
Creative Director
Senior Web Developer
Digital Strategist
Determine Initiatives
After reviewing your objectives, we decide on the best tactics to help you accomplish your goals.
PROTOCOL 2
Senior Web Developer
Brand Analyst
Digital Strategist
Feasibility Tested
We determine the effectiveness of your initiatives in terms of technology, integrations, and software and gather quotes from 3rd party vendors.
PROTOCOL 3
Creative Director
Digital Strategist
Funnels Built
We identify your user flow, conversion strategy, and necessary engagement steps to navigate users toward your end goal.
PROTOCOL 4
Project Manager
Timelines Defined
We lay out milestones for the next 12 months to keep your initiatives organized and coordinate your campaigns for maximum effectiveness.
PROTOCOL 5
Creative Director
Digital Strategist
Project Manager
Budget Established
We calculate your annual budget and break it down into monthly expenses that work for you.
Creative Director
Brand Analyst
Senior Web Developer
Account Manager
FINAL REVIEW AND ASSEMBLY
TIMELINES & TOTALS
YOUR STARTEGIC MARKETING BUDGET BREAKDOWN
$
Weeks 1-8
01_Brand Research
- > Shareholder Interviews
- > Current Client Survey Data
- > Potential Client Discovery
- > Competitor Analysis
- > Big Idea
- > Big Idea Brand Research Booklet
02_Strategic Plan
- > Clear Course of Action
- > Brand Assets Determined
- > Funnel Strategies Built
- > Timelines
- > Budgets
Need to be needed?
DEKSIA.COM
